| Tool | What It Finds | |------|----------------| | Google search (incognito) | Organic and paid competitors | | Google Trends | Rising search terms and related queries | | AnswerThePublic | Questions customers ask — reveals competing solutions | | SimilarWeb / Alexa (free tier) | Websites your audience visits | | Reddit & Quora | “What do you use instead of X?” | | G2 / Capterra | Alternative lists and feature comparisons | | LinkedIn Jobs | Which roles competitors are hiring for (reveals strategy) |
| Blind Spot | Why It’s Dangerous | |------------|--------------------| | Only looking at similar products | Misses substitute solutions (e.g., Zoom vs. in-person meetings) | | Ignoring new entrants | Startups can disrupt faster than you expect | | Forgetting internal substitutes | Your own older product or a “DIY” approach | | Overlooking adjacent markets | Amazon entering groceries, for example | A good competitor analysis isn’t a list — it’s a map. Ask: What job is the customer hiring a product to do? how to identify competitors in the market ppt free
Then update your free PPT — and your strategy. Save the link. Share it with a founder or marketer who still thinks their only competitor is the obvious one. | Tool | What It Finds | |------|----------------|
