Wilkins Marketing Strategy Session May 2026

Mara erases part of the whiteboard and draws two columns: vs. Life Mode .

The room divides.

He turns to face the room. “For 90 years, we’ve sold to engineers who read data sheets. For the next 90, we sell to human beings who are afraid of making a mistake. The strategy isn’t ‘make Wilkins cooler.’ It’s ‘make Wilkins easier to trust in a hurry.’” wilkins marketing strategy session

The smell of stale coffee and fresh marker ink hangs in the air. On the whiteboard, a single phrase is circled in red: “Wilkins: Trusted. But not chosen.” Mara erases part of the whiteboard and draws two columns: vs