Hour six arrived like a fog. Kevin was now explaining Facebook Pixel implementation, his voice a cheerful metronome. Arjun’s eyes glazed. The whiteboard behind Kevin had multiplied; now there were three whiteboards, covered in indecipherable Venn diagrams. The phrase “Lookalike Audience” looped in Arjun’s brain until it lost all meaning.
By hour three, Kevin was deep into Google Ads. “Match types, people! Phrase match, exact match, broad match—if you get this wrong, you might as well burn your budget!” Arjun’s notes became scribbles. He paused the video to make coffee. Then to check his phone. Then to watch a two-minute clip of a cat falling off a treadmill. Hour six arrived like a fog
He typed: The customer is a journey. The funnel is a lie. Kevin’s smile never reaches his eyes. The whiteboard behind Kevin had multiplied; now there
The thumbnail showed a smiling man in a blue blazer, arms crossed, standing in front of a whiteboard covered in arrows and words like “SEO,” “Funnels,” and “Viral Loops.” The promise was intoxicating. Twelve courses. Twelve. That wasn’t learning; that was alchemy. He clicked play. “Match types, people
