Next up: Phase 4, codenamed “Whipped Cream,” focused on scaling the solution across international markets.

No good pie bakes without a few oven fluctuations. Early in Phase 2, the team hit a critical integration snag between legacy CRM data and the new analytics engine. Instead of finger-pointing, Team Apple Pie convened a “Pit Stop Bake-Off”—a two-day internal hackathon that resulted in a lightweight middleware solution.

Launched in Q1 of this year, Project R (the “R” standing for Resilience, Renewal, and Results ) was designed to overhaul the company’s legacy customer feedback integration system. The “Apple Pie” moniker emerged during a brainstorming session when team lead Marissa Chen noted, “You can’t rush a good pie, and you can’t fake the recipe.”