Principles Of Marketing By Philip Kotler Ppt -

Text in large, golden letters:

— Philip Kotler

Six months later, Maya opens her laptop. Dr. Kotler appears one last time. principles of marketing by philip kotler ppt

“Maya, marketing is not selling. It is the art of creating genuine customer value. Let’s fix your bakery. Open my PPT.” Text in large, golden letters: — Philip Kotler

Image: A scale. One side has “Benefits.” The other side has “Costs.” Text: Customer Perceived Value = Benefits – Costs. “Maya, marketing is not selling

Maya says, “Everyone needs to eat breakfast.” Kotler nods. “Correct. But a homeless man needs bread. A CEO wants a low-carb keto snack. Your demand comes from busy office workers who want a fast, indulgent, but not-too-guilty pleasure. Who are you baking for?”

“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.”