Overnight, Shree Krishna Fabrics became Krishna PGT Studios .
She proposed a radical shift: a PGT Commercial. pgt commercial
They didn’t just survive. They redefined the market. A rival offered to buy them out. Arjun refused. “We’re not a fabric shop anymore,” he told a Business Today reporter. “We are a platform that turns memories into threads.” Overnight, Shree Krishna Fabrics became Krishna PGT Studios
She ditched the middlemen. She set up a WhatsApp catalog for micro-influencers—college professors, classical dancers, and tea-shop owners with loyal local followings. For every sari sold via their unique code, they earned a 15% commission. Word spread not through ads, but through trusted voices. but through trusted voices.