It represents the true nature of the internet: Not a cloud, but an ocean. Things sink. They drift into strange currents (like the Russian social media sphere) and wash up on shores that have no tourists. Ogginoggen is a reminder that for every Sesame Street or Bluey , there are a hundred forgotten shows that aired on local channels during rainy afternoons, leaving only a scar in the memory of a generation.
It is the opposite of a meme. A meme wants to spread. Ogginoggen wants to rot . ogginoggen ok.ru
It sounds like a spell from a lost Dr. Seuss book. It tastes like stale cereal and old plastic. But what is it? And why is it tethered to —the Russian social media giant that most Westerners have never intentionally visited? It represents the true nature of the internet: