Millstone Nj Trash Company May 2026

By June, Priority had lost $60,000 in Millstone alone. Their regional manager called Carmela and offered to sell the route to her for a dollar—just to leave the market without a lawsuit. Carmela laughed. “Keep your dollar. Just leave.”

That Friday, every Millstone Disposal customer received a handwritten note on their bin: “We know your trash. And we know your name.” millstone nj trash company

It was corny, but it worked. A few customers came back. Then more. Then Priority’s shiny green trucks started getting… delayed. By June, Priority had lost $60,000 in Millstone alone

The founder, Salvatore “Sal the Can” Rizzo, started the business in 1992 with one beat-up dump truck and a motto stenciled on the side in fading yellow paint: “We take what you leave.” By 2025, his daughter, Carmela, ran the show. And the motto had become a warning. “Keep your dollar

“No,” Carmela said. “We do what they can’t. We get personal.”