May 8, 2012 The Walt Disney Company Investor Relations News [720p 2027]

"I think 'The Avengers' is a perfect example of how we’ve managed the Marvel brand," Iger told analysts. "By integrating them into our global distribution and marketing machine while preserving the creative spirit that made them great, we have unlocked staggering value."

The primary catalyst? Marvel’s The Avengers , which had been released globally just four days prior to the earnings call (on May 4, 2012). At the time of the report, the film had already shattered opening weekend records, grossing over $640 million worldwide in less than a week. may 8, 2012 the walt disney company investor relations news

However, the Interactive division (video games) remained a pain point, reporting an operating loss of $36 million—an improvement over the $88 million loss in Q2 2011, but still a drag on the bottom line. Following the results, Disney raised its earnings guidance for the full fiscal year 2012, citing confidence in the long theatrical run of The Avengers and the upcoming release of Brave (Pixar) and The Odd Life of Timothy Green . "I think 'The Avengers' is a perfect example