The story of Jio Rockers and Sumanth's movie, "Raja Rani," became a legendary tale in the Telugu film industry. It highlighted the changing dynamics of the entertainment industry, where piracy and alternative distribution models were becoming increasingly important.
As the popularity of Jio Rockers continued to grow, Rockers approached Sumanth with an offer to produce a sequel to "Raja Rani." Sumanth was hesitant at first, but eventually agreed, and the sequel, "Raja Rani 2," was born.
In 2021, the Telugu film industry was buzzing with excitement as Jio Rockers, a popular piracy website, had become a household name. The platform had been providing free access to the latest Telugu movies, music, and other content, making it a go-to destination for fans.
Sumanth decided to take a different approach. Instead of trying to shut down Jio Rockers, he decided to partner with them. He offered Rockers a deal - if they agreed to promote his movie on their platform, he would provide them with exclusive content, including behind-the-scenes footage and interviews.