Font Thonburi (2024)

A few years ago, a small non-profit organization called "Read for All" was designing an annual report. Their goal was to show donors how many children in rural Thailand had gained basic literacy skills.

Named after the former capital of Siam (now part of Bangkok), Thonburi was designed for clarity in both Latin and Thai scripts. But Maya was only using the Latin characters for English text. font thonburi

The graphic designer, a young woman named Maya, chose a clean, modern sans-serif font for the headings. For the body text, she wanted something that felt rooted, trustworthy, and slightly humanistโ€”but not distracting. A few years ago, a small non-profit organization

The readersโ€”donors in their 50s and 60s, many of whom wore reading glassesโ€”found the report effortless to read. One donor wrote back: "I don't know what font you used, but for the first time, I read a 20-page report without eye strain." But Maya was only using the Latin characters