We turned off the constant "re-routing" pings. We stopped interrupting drivers with "optimized" changes while they were parallel parking. We learned that a bad plan executed perfectly is better than a perfect plan changed three times mid-route.
Why? Because we forgot that efficiency isn’t about going faster. It’s about stopping less. dispatchit
The Last Mile Paradox: Why Speed Isn’t Always the Fastest Route We turned off the constant "re-routing" pings
For the last decade, the logistics world has been obsessed with a single metric: . Same-day delivery. Drone drops. 30-minute windows. dispatchit