Enter Messy Maximalism . Think a spice rack exploding with 20 different colored masala dabba (spice boxes). Think walls painted in mango yellow or peacock blue, adorned with Pichwai paintings of cows and Madhubani art. It is sensory overload by design.
But log onto Instagram, YouTube, or Pinterest today, and you will witness a revolution.
Young urban professionals are ditching probiotic pills and filming themselves making kanji (a fermented black carrot drink), gund pak (a winter superfood gum), and millet ragi balls . They are looking backward to move forward.