Once the flywheel spins, it is nearly impossible to dislodge. You stop fighting for attention and start becoming infrastructure.
Traditional sales: Prospect → Demo → Close → Churn risk. BD model: Strategic agreement → Technical integration → Revenue share or usage-based fees. The deal is made once, but the revenue trickles in perpetuity. bd company model
BD companies are comfortable working with rivals. They understand that being embedded inside a competitor’s ecosystem is often more valuable than trying to destroy them. Access > Ego. Once the flywheel spins, it is nearly impossible to dislodge
Ask yourself: Do I want to sell shovels to 1,000 miners, or do I want to be the official shovel supplier for the largest mining guild? Once the flywheel spins